A competitor analysis is a process of evaluating competitors on the basis of available numerical data and evaluation reports in order to understand the long term plans of the competitors and to provide solutions to counter their plans. A competitor analysis gives the format in which a competitor analysis document has to be drafted in order to compare the status of the organization in comparison to its competitors. If the competitor analysis is not drafted properly then the loopholes in the organization may not be identified, so it is very important that the template is drafted accurately.

Sample Competitor Analysis Template

Competitor Analysis Template

Download Competitor Analysis Template

                                                           Competitor Analysis

Competitor analysis of: ________________ [name of the organization for whom the competitor analysis is being conducted]

Industry type: ____________________ [the type of industry in which the organization does business]

Competitor analysis conducted by: ________________ [name of the representative of the organization conducting the analysis]


Purpose of conducting the analysis: ___________________ [the main reason for conducting the analysis]

Date of submitting the analysis: __________________ [the estimated date by which the analysis needs to be completed]

Nature of the analysis: __________________ [describe in details the kind of analysis to be done]

Matters to be taken into account for the analysis:  [various statistical data, performance graph of the competitor and performance of the organization in comparison to that]

  • Matter 1: _________________
  • Matter 2: ______________
  • Matter 3: ________________

Evaluation score: ____________________ [the ratings that can be given on the basis of the analysis. The ratings help to determine the result of the analysis]

Possible implementations: __________________ [that changes that can be implemented]

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