A customer competitive analysis is the process of determining the differences and similarities between the products of the organization conducting the analysis and its competitor and how the products of the competitor give competition in attracting more consumers. A customer competitive analysis template is the format in which a customer competitive analysis should be drafted. These types of templates can be drafted separately for every individual competitor or for all the competitors in one document.
You can Download the Free Customer Competitive Analysis Template form, customize it according to your needs and Print. Customer Competitive Analysis Template is either in MS Word, Excel or in PDF.
Sample Customer competitive analysis template
Customer Competitive Analysis Template
Download Customer competitive analysis template
Customer competitive analysis
Customer competitive analysis for: ____________________ [name of the organization conducting the customer competitive analysis]
Customer competitive analysis financed by: ____________________ [name of the organization financing the customer competitive analysis. Most of the times it is the organization itself]
Customer competitive analysis by: ________________ [name of individual conducting the analysis]
Product for which customer competitive analysis is being done: _________________ [the product manufactured or the services offered by the organization for which the customer competitive analysis is conducted]
Factors to be considered for the customer competitive analysis:
- The target market: _________________
- The size of the target market: ___________
- Revenue opportunity of the target market: ______________
- Pace of growth of target market: _____________
- Direct and indirect competitors in the target market: ______________
- Revenue made by direct and indirect competitors in the target market: ______________
- Differences in feature of the product manufactured from the that of competitor’s: ___________
Purpose of analysis: ____________________ [reason for conducting analysis]
Conclusion: ____________________ [possible conclusion derived from the Customer competitive analysis]
Signature: _______________
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